What Is SEO?
SEO stands for Search Engine Optimisation. Just in case you don’t know, a search engine is “a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web.”
In other words, Google, Bing, Yahoo, to name a few of the most popular ones, are search engines. They are designed to help you find related files, websites to the ‘keyword/s’ that users typed into the search bar.
Now here is where it gets tricky for website owners. There are more than 140 000 websites published on the web EACH day! All of them are competing for the prized 1st page of Google (or other search engines).
That’s crazy! There are only 10 positions on the 1st page of Google and millions of websites competing for those spots for any given keyword/s.
If you feel discouraged just reading these stats, you are not alone. It is virtually impossible to get to number 1 unless you are dealing in a niche (specific target market) that no one else is interested in…
You can get The Web Design Project to OPTIMISE your website for you.
We do Search Engine Optimisation
This means we kinda make search engines like your website and therefore rank it higher for any number of keywords…
What are keywords?
These are simply the words or word combinations that are most commonly entered into the search engine by users when they want to find something.
For example, if you had a fishing tackle shop; when your customers want to find out what is the best fishing rod available, they will type into the search bar “best fishing rods”.
We will optimise your website so that search engines like Google, will think that your website is most relevant to that customer’s search query…therefore, your website will be among the top websites presented to that customer when the search results come in.
How Do We Do SEO?
SEO is an extensive process, but here our basic SEO Workflow process:
- Keyword Research (here we find a list of profitable keywords that we can use on your website)
- Check Current Rankings on Chosen Keywords (this gives us a starting point to work on and improve on)
- On-Site Issues and Optimisation (here we deal with any issues on the website that is hindering your rankings e.g. broken links)
- Link Building (experts agree that getting links from other authoritative websites to your website is one of the biggest factors in getting high rankings)
- Report Back To You (you will be kept up to date regarding the progress of your website)
- Rinse and Repeat (SEO is a never ending process, your website won’t stay at a high ranking if the SEO stops)
Why Do You Need SEO?
It’s quite simple – without SEO, you will have to continue to spend (waste) a fortune on conventional advertising methods such as print media, pamphlets, radio etc. The crazy thing is that you ROI is very low if any at all, and you cannot easily measure its effectiveness.
With SEO, once the initial work has been done, other that general upkeep, you will be getting a lot of natural/free traffic that you can measure and most importantly, have a better chance of converting.
We do SEO that makes you money while also saving you money.
What’s The Next Step?
You can start off by requesting a FREE website audit. A website audit will give you an overview of your website and show what can be improved upon to rank your website better.
Please fill out this form so that we can do a FREE website audit for you.